From live online selling to running a thriving retail empire, serial entrepreneur Annalyn Laluna Gonzalez has taken yet another bold step in the UAE’s fashion and lifestyle scene with the official opening of Annaly Boutique by Lumière in Sharjah.
Gonzalez, who proudly shared the announcement on her official Facebook page, now owns an impressive 2 shops across the UAE, namely Al Nubalaa Jewellers and Lumière by Al Nubalaa — all under her expanding Lumière brand.
The new boutique sits beside her jewelry shop, offering a curated selection of clothing, bags, and lifestyle products — a nod to the roots of Lumière, which began in 2021 as a husband-and-wife passion project through live selling of thrift and branded fashion pieces. “Let’s offer products that truly help others — purchases they’ll never regret,” became their guiding mission, one that continues to resonate with their loyal community today.
What started as a dream to connect with customers through fashion has now evolved into a trusted brand offering real gold jewelry, affordable fashion, and lifestyle items, both online and in-store. In 2022, Gonzalez expanded to live selling of gold pieces, opening Al Nubalaa Jewellers by Lumière in 2023, and now, in 2025, she celebrates a full-circle moment with the launch of Annaly Boutique by Lumière — a physical space where fashion meets purpose.
The brand stands out for its authentic products, eco-conscious packaging, flexible payment options, and a deep commitment to honest service and stylish living. With this new milestone, Gonzalez reinforces her position as one of the most dynamic Filipino entrepreneurs in the UAE, driven by community support, quality offerings, and a clear vision: to make fashion and gold shopping a rewarding experience for all.
