Adidas has unveiled its largest outlet store in the region at The Outlet Village, promising an enhanced shopping experience with advanced digital features, customizable items, and exclusive collections.
The newly expanded store, now covering 1,350 square meters, incorporates dynamic digital elements to create an engaging environment for shoppers. This marks the first time Adidas is offering personalized merchandise and unique in-store collections in Dubai, catering to both athletes and casual shoppers.
The revamped outlet also introduces customization zones where visitors can personalize their jerseys, adding a unique touch for collectors and gift shoppers. The store’s modern layout is designed to provide an exciting and immersive shopping experience.
Located adjacent to Dubai Parks and Resorts, The Outlet Village is renowned for its year-round discounts. The addition of the Adidas outlet complements over 100 fashion and sportswear stores, including three department stores that offer curated global brands at reduced prices.