In a city where dreams often rise from grit and determination, few stories shine as brightly as that of Rami and Donna Hajjar—the husband-and-wife duo behind D&R Elegant Events, the company known for bringing some of the Philippines’ biggest music stars to Dubai’s world-class venues.
Rami, an Armenian entrepreneur, and Donna, a proud Filipina, have built more than just a thriving business—they’ve created a cultural bridge that connects the UAE and the Filipino community through music, artistry, and unforgettable experiences.
From jewelry dreams to grand arenas
Long before they became known for staging sold-out concerts, Rami and Donna were already making waves in another industry. Together, they co-founded D&R Pure Jewels, a luxury jewelry and watch brand based in Dubai. Starting humbly in 2015 with just AED 1,500 each, the couple began selling pieces online—jewelry they personally curated, marketed, and delivered themselves.
Through perseverance, faith, and an unshakable vision, D&R Pure Jewels grew from a small online shop into one of the UAE’s most trusted Filipino-owned jewelry brands, admired for its craftsmanship and elegance. Donna’s business acumen and Rami’s strategic insight proved to be the perfect combination—turning their shared dreams into an inspiring story of success that resonates deeply within the Filipino diaspora.
Today, Donna Hajjar stands not just as a jeweler but as a symbol of resilience and empowerment, inspiring many overseas Filipinos to pursue their entrepreneurial goals in the Middle East and beyond.
Building D&R Elegant Events: Showcasing Filipino artistry
Expanding their entrepreneurial footprint, the couple ventured into the world of live entertainment, establishing D&R Elegant Events, a Dubai-based production and events company dedicated to elevating Filipino talent on global stages.
Their company quickly gained recognition for organizing high-quality, sold-out concerts that celebrate Filipino music and creativity. Among their successful productions were the “Sarili Nating Mundo” concert by TJ Monterde at the Coca-Cola Arena and the “The Grace World Tour” by Dionela, which both drew massive crowds and received glowing reviews from fans.
Each event under D&R Elegant Events carries the couple’s signature touch—professional execution, heartfelt connection to the audience, and a genuine desire to highlight Filipino excellence.
Up next: Cup of Joe live in Dubai
Continuing their streak of success, Rami and Donna are now gearing up for another highly anticipated show—Cup of Joe: The Stardust World Tour – Dubai Leg, set to happen this November 29, 2025, at the Coca-Cola Arena.
Known for their soulful sound and chart-topping hits, the Baguio-based band is expected to draw thousands of fans in what promises to be another landmark event for D&R Elegant Events. For the Hajjars, this concert is not just another production—it’s a celebration of Filipino music, artistry, and unity in one of the most diverse cities in the world.
