Dubai’s Alif, the immersive experience at Expo City, has opened its doors to the UAE’s most daring digital storytellers through the launch of the #AlifChallenge. At stake is a three-month contract worth AED 100,000 and the chance to become Alif’s first-ever Chief Content Creator (CCC).
The competition kicked off on September 1, 2025, inviting participants to visit Alif and produce a short-form video, 15 to 60 seconds long, that captures the spirit of its futuristic world. Known as a playground of momentum and imagination, Alif showcases everything from desert caravans and Mars missions to giant creations designed by Weta Workshop, the team behind The Lord of the Rings.
Far more than a social media contest, the initiative positions content creation as a way to shape cultural narratives. The chosen CCC will not only represent Alif but also define how the world sees one of Dubai’s most imaginative attractions.
How to join:
Participants must register online to secure a free creator pass, film their video at Alif between September 1 and October 5, and post it on social media using @visitalif.ae, #AlifChallenge, and #AlifCCC, before submitting the link through the official entry form.
Entries will be judged on creativity, originality, engagement, and their ability to inspire. The winner will be revealed on October 12, 2025, during the Alif Galactic Adventures Festival, coinciding with International Space Week.
The CCC will receive behind-the-scenes access, exclusive opportunities, and the responsibility to create four original videos each month, effectively becoming the creative voice of Alif in the digital space.
