The renowned Dubai Mall, which attracts a staggering 100 million visitors annually, is set to host a new hypermarket. The Lulu Group has unveiled its largest in-mall hypermarket yet, spanning an expansive 72,000 square feet within the world’s top shopping destination.
Unlike its previous stores, the new Lulu hypermarket will present a distinctive design. In tune with evolving consumer preferences, Lulu is introducing high-tech amenities including self-checkout options, though customers can still opt for traditional billing at counters.
Salim M.A., Director of Lulu Group, remarked, “Choosing The Dubai Mall, the world’s most visited shopping hub, was strategic. We wanted to offer hybrid payment methods, and believe the self-checkout option will streamline the shopping experience, given the vastness of the location.”
The hypermarket will feature more than 5,000 SKUs, a notable scale for any retail location. Recognizing The Dubai Mall’s global appeal, Lulu anticipates that many international tourists are familiar with self-checkout systems from other markets.
In a departure from its typical inventory, Lulu’s Dubai Mall location will exclude apparel and accessories. Instead, shoppers can look forward to an enlarged food section, complemented by high-end in-store cafés and dining spots.
Highlighting their approach, Salim added, “Our focus at The Dubai Mall food counter is to deliver the freshest options and provide diners the choice to eat on-site. We recognize that The Dubai Mall’s patrons differ from usual mall-goers in the UAE, and our offerings are curated accordingly.”
This move further solidifies Lulu’s presence in Dubai, with the brand now operating 24 stores across the city, including its own shopping complex in Silicon Oasis.
A Lulu official stated, “We aim for comprehensive coverage in every emirate. With our newest branch in The Dubai Mall, we’re a step closer to realizing our goals.”