MediaCast has officially unveiled MCX, a brand-new creative destination built to serve the broadcast, production, and content creation community in the Middle East. Located on the 36th floor of The One Tower in Dubai, MCX (short for MediaCast Experience) opened its doors with a full-day launch event attended by industry professionals from across the region.
Far more than a typical showroom, MCX is a real-world, hands-on environment where filmmakers, musicians, engineers, live producers, and content creators can explore new workflows, test professional gear, and experiment freely—without the pressure of a live production or deadline.
The space features nine immersive zones, each designed around specific creative disciplines including cinema production, post-production, podcasting, live music performance, live switching, virtual studios, and AV-over-IP infrastructure. Attendees at the launch were invited to test cutting-edge gear in real setups—from podcast mics and looper pedals to PTZ cameras, vision mixers, and DaVinci Resolve color grading systems.
Showcased brands include some of the most respected names in media technology:
Blackmagic Design, Vizrt, BirdDog, Kiloview, Universal Audio, Telycam, NETGEAR, Colbor, sE Electronics, Synco, Angelbird, and more.
MCX is designed as a playground for creators — a place to test ideas, try new workflows, and build the future of content. Whether you’re building a live studio or shaping your next film, MCX gives you the freedom to explore solutions that fit your exact needs.
The event also featured live demos, guided tours, and a chance for the creative community to connect and collaborate in person — a key part of MCX’s long-term mission to foster innovation in media production throughout the region.
MCX is now open for bookings, offering personalized visits for creatives, engineers, system integrators, and production teams who want to explore new tools or design their next setup.
