Chef Nouel Omamalin, a celebrated Filipino pastry chef and entrepreneur based in Dubai, was honored with the Service Excellence Award in Culinary Innovation at the prestigious Westford Awards 2025 held at Jumeirah Mina Al Salam on Friday, January 24, 2025. The award celebrates Chef Nouel’s groundbreaking contributions to the culinary industry and the remarkable success of his brand, SNA’AP.
In a heartfelt social media post following the event, Chef Nouel expressed his gratitude for the recognition: “Honored and humbled to receive the Service Excellence Award in Culinary Innovation last night at Mina Al Salam, courtesy of the prestigious Westford Awards. This recognition celebrates not only my journey in the food industry but also the incredible success of my first brand, @snaap.dxb.”
The Westford Awards 2025 is an annual event that honors excellence across various sectors, highlighting individuals, corporations, and start-ups that make significant impacts in their fields. It aims to promote quality, innovation, and excellence as drivers of continual development.
Chef Nouel, also known as Chef Nouel Catis, is a visionary in the culinary world. As the founder of Nifty Chef Consultancy and Bakehouse, he has carved a niche in the UAE’s dynamic food industry by offering interactive dessert experiences and services that include branding, kitchen design, and concept development. His innovative creations, such as the viral chocolate bar “Can’t Get Knafeh of It”, have left an indelible mark on Dubai’s dessert scene.
Chef Nouel’s latest venture, SNA’AP, a gourmet chocolate brand launched in October 2024, has quickly gained traction in the UAE. The brand’s innovative approach to chocolate desserts and its commitment to quality have solidified its position in the market.
