House of Hype to open in Dubai Mall’s Chinatown, offering a next-gen entertainment experience

Dubai is set to welcome House of Hype, a revolutionary entertainment destination blending immersive experiences, gaming, dining, and shopping. Located in the Chinatown area of Dubai Mall, this one-of-a-kind attraction will open early next month, promising over 100 unique experiences for families, friends, and content creators.

Described as a “Wonderverse,” House of Hype offers vibrant and spectacular worlds, from neon-lit cities to glowing gardens and robotic light shows, providing endless opportunities for social media-worthy moments. Guests can immerse themselves in a variety of activities, including creating personalized avatars, starring in music videos, and exploring digital fashion. Gaming enthusiasts can jump into TikTok-inspired challenges and spontaneous game shows to win prizes and exclusive gear.

Alexander Heller, Co-Founder and CEO of HyperSpace, the company behind House of Hype, shared his vision for the project: “Our goal with House of Hype was to revolutionize the entertainment space by offering next-gen experiences that blend the engaging nature of digital entertainment with the joy of spending time somewhere outrageously fun with friends and family.”

Visitors can also enjoy innovative dining options, with unique creations such as cotton candy burritos and fried chicken ice cream, spread across themed outlets throughout the park. The attraction also features 14 retail spaces offering exclusive collectibles and trendy fashion, with discounts available through HyperCoin, a digital currency earned by participating in activities.

As the UAE continues to establish itself as a global hub for leisure and entertainment, House of Hype aligns perfectly with Dubai’s innovative spirit. Tickets are priced at AED 149, with combo options available for additional perks.

For more information, visit house-of-hype.com or follow @househype on Instagram and @houseofhype.dxb on TikTok.