Apple has pulled the curtains off its latest innovations, introducing the iPhone 15, iPhone 15 Plus, iPhone 15 Pro, iPhone 15 Pro Max, and Apple Watch Series 9, with a distinct focus on sustainability and advanced features.
Next-gen iPhones with premium materials
The iPhone 15 and its Plus counterpart will sport a colour-infused back glass, offering a textured matte finish and a newly contoured edge. Available in vibrant shades including pink, yellow, green, blue, and black, and in 128GB, 256GB, and 512GB storage capacities, the iPhone 15 starts at Dh3,399 while the 15 Plus begins at Dh3,799.
The iPhone 15 Pro and Pro Max are set to redefine industry standards with their aerospace-grade titanium construction, offering unparalleled strength-to-weight ratios. These devices will be available in natural, blue, white, and black titanium, starting at Dh4299 for the Pro and Dh5099 for the Pro Max, with the added option of a 1TB storage capacity.
Pre-orders for these trailblazing devices commence at 4pm UAE time on September 15, with general availability kicking off on September 22.
Revolutionary camera and chipset
The latest iPhones promise to deliver enhanced photography experiences with their advanced camera systems. The 48MP main camera, equipped with a quad-pixel sensor and 100% Focus Pixels, ensures sharp and detailed images.
Adding to the excitement is the announcement of a groundbreaking A-17 pro-chip in the iPhone 15 Pro Max, designed to provide immersive graphics performance, particularly elevating the mobile gaming experience.
Apple Watch Series 9: One-handed control and mental health support
Alongside the iPhones, Apple unveiled the Watch Series 9, boasting features to enhance health data logging, including tools to aid mental health. The watch introduces a novel double-tap gesture, facilitating one-handed control without touching the display. The Apple Watch Series 9 is priced at Dh1,599, with the SE version available for Dh999, and can be pre-ordered in over 40 countries, hitting the shelves on September 22.
A leap towards sustainability
In a bid to foster sustainability, Apple has incorporated recycled materials extensively in the iPhone 15 series, including the use of 100% recycled cobalt in the battery and copper in the main logic board. Additionally, the devices house recycled aluminium, rare earth elements, and gold components, affirming Apple’s commitment to environmental responsibility.
Similarly, the Apple Watch Series 9 offers a carbon-neutral purchase option, aligning with Apple’s 2030 goal for carbon neutrality across its business and product lifecycle.