The Jollibee Group continues to make strides globally, with three of its flagship brands recognized as the most valuable restaurant brands in Southeast Asia, according to Brand Finance’s ASEAN 500 2024 report.
Jollibee, the group’s flagship brand, led the rankings as the most valuable restaurant brand in the ASEAN region, with its brand value increasing by 51% to $2.3 billion. It also secured the 23rd spot overall among the region’s most valuable brands across various sectors.
Mang Inasal emerged as the fastest-growing brand in the ASEAN 500 report for 2024. Its brand value skyrocketed by 201% to $374 million, positioning it as the second most valuable restaurant brand in Southeast Asia. Meanwhile, Chowking, blending Filipino and Chinese cuisines, claimed the third spot, with its brand value jumping 56% to $252 million.
Jollibee Group CEO Ernesto Tanmantiong attributed the success to the company’s focus on customer satisfaction, global expansion, product innovation, and sustainability efforts. “We thank our teams, franchisees, and business partners who consistently deliver delightful experiences and drive long-term growth,” Tanmantiong said.
Brand Finance highlighted the role of food, retail, and hospitality sectors in driving economic recovery in the region, emphasizing the strength of iconic brands like Jollibee and Mang Inasal in fostering consumer loyalty and sustainable growth.
