Anticipation for the return of K-pop supergroup BTS in 2025 has surged as all seven members approach the completion of their mandatory military service. However, recent remarks from HYBE’s Chief Financial Officer, Lee Kyung-jun, during the agency’s third-quarter earnings call have fueled speculation about a possible delay until 2026.
According to a Korea Times report, Lee addressed questions about BTS’ future and revenue expectations post-service, stating, “We are currently discussing (BTS’) full-fledged group activities for 2026 with the members.” He emphasized that plans for 2026 were still in progress, adding, “While a full-group comeback (of BTS) would indeed generate significant revenue, the growth of other artists and new business ventures means that BTS’ share of overall revenue is not likely to be as high as in the past.”
The comments sparked immediate concern among fans who feared the reunion timeline might be pushed back. In response, HYBE clarified that Lee’s statements did not imply any shift from the previously suggested comeback in late 2025. “We are in close discussions with the artists regarding their postmilitary activities. Once we finalize the timing and specifics, we will inform (the public) at the appropriate time,” the agency stated.
Industry experts remain confident that BTS’ return will not extend beyond late 2025. NH Investment & Securities researcher Lee Hwa-jung reaffirmed the anticipated schedule, noting that an album release is still expected for late 2025. “HYBE is poised for immediate growth, with revenue streams from albums, streaming, concerts, fan clubs, and merchandise,” Lee said.
Kim Hern-sik, a pop culture critic, highlighted the unwavering support of BTS’ fanbase and the group’s strong foundation built through individual activities. “BTS should be able to regroup shortly after their military service. Their fanbase remains strong and individual activities have enhanced their synergy,” Kim noted, while also cautioning that HYBE may face challenges in managing high fan expectations and potential risks.
The group’s image took a minor hit following Suga’s DUI incident in August, which drew criticism in South Korea where drunk driving is severely stigmatized. Nonetheless, BTS continues to engage their fans with solo releases, including Jin’s upcoming album “Happy,” set to be launched on Nov. 15.
Despite the uncertainties, industry insiders believe that BTS’ planned reunion for late 2025 remains on track, promising a highly anticipated return for fans worldwide.
