As travel trends continue to evolve, UAE residents are becoming more intentional about their vacation choices, seeking distinctive experiences that go beyond traditional hotspots. According to Expedia’s newly released “Unpack ’25” report, which for the first time includes data from UAE travelers, a surge in interest for offbeat and localized adventures is shaping the future of travel.
The report, drawing on insights from over 25,000 travelers and extensive industry data, highlights several key trends expected to influence travel in 2025. One notable trend is the rise of Detour Destinations, with 49% of UAE travelers expressing a desire to explore less-known areas adjacent to popular tourist hubs. Abu Dhabi, for example, has emerged as a popular detour from Dubai, showing that residents are eager to explore closer-to-home alternatives that offer a break from crowded locales.
Another emerging trend is Goods Getaways, with 78% of UAE travelers planning their trips around the opportunity to purchase unique items not available locally. From French butter to Korean skincare, travelers are increasingly combining their vacations with shopping for distinctive goods.
Additionally, Set-Jetting—the trend of traveling to destinations featured in movies and TV shows—remains strong in the UAE, with Paris, Japan, and Dubai among the top destinations inspired by popular shows like Emily in Paris and The Real Housewives of Dubai.
As 2025 approaches, UAE travelers are showing a growing preference for all-inclusive resorts, driven by the convenience and luxury these options offer. Meanwhile, hotel dining experiences are gaining traction, with many residents seeking hotels that offer renowned dining options.
Expedia’s data reveals that UAE residents are not only seeking stress-free, enriching experiences but are also exploring destinations that offer rare natural phenomena, such as cherry blossom seasons and the Northern Lights. These travel preferences reflect a shift toward maximizing time away, with an emphasis on relaxation and meaningful discoveries.
