Dubai’s viral chocolate brand, FIX, has reached a new milestone by collaborating with His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai. Known for its innovative Middle Eastern-inspired flavours, FIX has captured the attention of chocolate lovers worldwide.
Sheikh Hamdan showcased the collaboration on his Instagram Stories, revealing a specially crafted chocolate flavour that incorporates Halawt, a traditional Middle Eastern dessert. The unique creation, tailored to Sheikh Hamdan’s personal taste, was developed over several months.
Founder Sarah Hamouda expressed in a Khaleej Times report her pride in the partnership, noting that the exclusive flavour will not be available for sale, making it a truly unique product. She thanked the brand’s supporters and reflected on FIX’s journey, which began as a viral sensation in Dubai and has since become a global favourite.
Although this royal-inspired flavour won’t hit the shelves, FIX remains committed to pushing boundaries with future innovations, continuing to represent the city’s evolving culture through its creative chocolate offerings.