South Korean celebrities Park Shin-hye and Park Hyung-sik headline the latest campaign by Dubai Economy and Tourism (DET), titled “Dubai, Who’s Ready?”. The campaign highlights the charm of Dubai, blending the city’s stunning landmarks with the star power of the duo, renowned for their roles in the popular K-drama Doctor Slump.
The Visit Dubai YouTube channel recently unveiled two videos featuring the pair as they embark on a journey across Dubai, discovering both its iconic sites and hidden treasures. Their adventure kicks off at the luxurious Palazzo Versace Dubai and extends to notable spots such as the Museum of the Future, the historic Al Fahidi Neighbourhood, and the dazzling Dubai Fountain. The campaign also captures their exploration of the opulent Atlantis The Royal and a foray into the desert, where they immerse themselves in the UAE’s rich culture and heritage.
Known for their on-screen chemistry in Doctor Slump, where they portray former school rivals turned brilliant doctors, Park Shin-hye and Park Hyung-sik bring that same dynamic energy to their exploration of Dubai, creating a captivating narrative that showcases the city’s multifaceted appeal.