wagamama has unveiled its new summer menu as part of its international campaign, “Itsuraku: The Pursuit of Pleasure.” This campaign highlights the joy of summer, with its warmer days, longer evenings, holidays, festivals, and moments spent with friends and family, all complemented by wagamama’s nourishing dishes.
Rooted in the Japanese philosophy of itsuraku, meaning the pursuit of pleasure, the campaign reflects wagamama’s dedication to positive eating and living. The summer menu, available from June to September at all wagamama branches in the UAE, continues to feature popular staples such as soulful bowls, curries, ramen, and teppanyakis while introducing several new items.
New Summer Menu Highlights
Soulful bowls:
Koyo Bowl: Choose between chicken or salmon with a sticky red chilli and miso sauce, served on mixed leaves, beetroot, carrot, cucumber, mooli, red radish, and edamame beans. Topped with sunflower seed brittle, coriander, and a white miso and mustard dressing.
Curry:
Red Thai Curry: A spicy red curry with coconut milk and kaffir lime leaves, fresh green beans, and aubergine, served with white rice and garnished with coriander, chili, and sesame seeds.
Donburi:
Gochujang Rice Bowl: Options include chicken, shrimp, or silken tofu in gochujang sauce, with bok choy, pickled cucumber, snow onion slaw, and red onion on sticky white rice, finished with spring onion, red chilli, and sesame seeds.
Sweet + Sour Chicken: Crispy chicken with red and green peppers, and red onion in a sweet and sour sauce, served with white rice, and garnished with lotus root, spring onion, and ginger.
Teppanyaki:
Crispy Beef Soba: Soba noodles with egg, leek, beansprouts, spring onions, and chilli in a spicy teriyaki sauce, topped with chilli and coriander.
Sharing Platters: Ideal for families, including Bang Bang Shrimp, Gyoza Platter, Katsu Platter, and Bao Platter.
