Virgin Mobile UAE has made waves in the market by seamlessly integrating the UAE PASS into their App-based eSIM onboarding journey. This move eliminates the need for customers to physically visit a store or order a physical SIM for delivery, marking a significant digital milestone in the UAE market.
The integration of UAE PASS into Virgin Mobile UAE’s app streamlines the connectivity process for residents, offering unparalleled convenience and sustainability. With this digital-first approach, users can now get connected directly from the Virgin Mobile UAE App, without the hassle of dealing with physical SIM cards or touchpoints.
Rob Beswick, Managing Director of Virgin Mobile UAE, expressed enthusiasm about the initiative, stating, “It has always been our ambition to fully digitalize our customers’ connectivity journey. By enabling UAE PASS verification on our app, customers can now download the app, choose their plan, verify their identity, and download an eSIM in minutes.”
Beswick emphasized the importance of enhancing the customer experience and reducing environmental impact. “This new feature simplifies the user journey and, equally important, allows us to reduce our carbon footprint,” he added.
The UAE PASS, a secure national digital identity, enables residents to access a wide range of government and private sector services digitally. With Virgin Mobile UAE’s innovative integration, customers can now enjoy a fully digital ecosystem, signing up for services using only their app.
