Paul ‘Pao’ Hafalla, known artistically as IJWBAA, emerges from the cultural and scenic landscape of Pangasinan, Philippines, as a versatile force in the realm of digital art, painting, and writing. His art is a vibrant dialogue between the influences of celebrated masters like Rothko, Giacometti, and Venus de Milo and the rich tapestry of Filipino heritage. This unique blend of inspiration and innovation has positioned Pao as a notable figure in contemporary art.
From a young age, Pao was equally enchanted by the possibilities of art and the innovations of technology. His journey into digital art began with a curiosity about blending these worlds, leading him to explore the vast potential of digital media.
“This fusion of art and technology serves as a constant wellspring of inspiration,” Pao explains with The Global Filipino Magazine, detailing his evolution from experimenting with photo manipulation to creating emotive, digitally crafted pieces.
The vibrancy and diversity of Filipino culture play a significant role in Pao’s creative process. He draws upon the country’s rich traditions, folklore, and landscapes, infusing his works with elements that celebrate his cultural roots.
Reflecting on the influence of his upbringing, Pao notes, “I incorporate elements of Filipino heritage into my work, reflecting the unique blend of tradition and modernity that defines Filipino identity.”
Pao’s artistic style is a reflection of his varied influences. He achieves emotional depth and narrative through color and composition, reminiscent of Rothko’s abstract expressions. The human experience, both physical and emotional, is explored through elongated forms inspired by Giacometti, while the classical elegance of Venus de Milo informs the grace and harmony within his digital creations.
“Collectively, these influences shape my artistic vision,” Pao says, highlighting his approach to merging historical artistry with modern techniques.
In expressing his personal identity, Pao aims to provoke thought and evoke emotions through his art. He seeks to share his narrative, incorporating his heritage and passion for technology to create works that resonate on multiple levels.
“I want people to understand the complexity of identity, the beauty of cultural diversity, and the power of artistic expression to transcend boundaries,” he shares.
Participating in both solo and group exhibitions has been crucial to Pao’s growth as an artist. These experiences taught him the significance of creating a cohesive body of work and the value of collaboration and feedback within the artistic community.
“They have been instrumental in shaping my artistic journey, refining my skills, and broadening my understanding of the art world,” Pao reflects on these learning opportunities.
Recognition in competitions and events brings a sense of validation and encouragement to Pao. It affirms his place within the art world and motivates him to continue his exploration and sharing of art.
“It boosts my confidence as an artist, affirming that my voice and vision resonate with others,” he expresses, acknowledging the impact of such accolades on his career.
Having his work collected by prestigious institutions is not just an honor for Pao but also a marker of his contributions to the cultural and artistic legacy. It signifies the recognition of his work’s significance and its enduring impact.
“It’s a humbling recognition of the impact and value of my creative expression within the broader context of art and culture,” he states.
Looking forward, Pao aspires to inspire others, especially Filipinos, to explore and embrace their own identities and heritage through art. He hopes his work will serve as a bridge between cultures, fostering understanding and appreciation for the diverse experiences that shape our world.
“My hope is that my art will not only inspire others to embrace their own identities and heritage but also to contribute to a more inclusive, compassionate, and vibrant society,” Pao envisions.
Explore more of Pao’s work on his website wannabelabs.com and follow his journey on Instagram @ijwbaa.
