Dubai’s Crown Prince, Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, introduced a new logo for the Government of Dubai during the Executive Council’s first session after its recent reconstitution on Sunday. The launch marks a significant step in refreshing the emirate’s branding, symbolizing its visionary leadership and ongoing transformation into a futuristic city. Government entities are expected to adopt the new logo immediately while maintaining their unique identities through their individual logos. A six-month period has been allocated for the complete transition to the new branding.
In a major move to foster public-private collaboration and support economic growth, Sheikh Hamdan announced an allocation of Dh40 billion for the ‘Dubai Portfolio for Public-Private Partnership’ covering the years 2024 to 2026. This initiative is part of the broader Dubai Economic Agenda, D33, aiming to significantly enhance government spending, private sector investment, and foreign direct investment by 2033.
Additionally, the Crown Prince approved the ‘Affordable Housing Policy’ as part of Dubai’s 2040 Urban Master Plan. This policy aims to create vibrant communities by offering diverse housing options across income levels and improving accommodations for workers, thereby enhancing their quality of life.
Another key initiative unveiled is the ‘Dubai Sandbox’ project, designed to support 100 technology ventures in its initial phase. This project focuses on accelerating the growth of startups in technology and emerging sectors, promoting an entrepreneurial culture, and integrating with the global innovation ecosystem. It aligns with the goals of the D33 agenda to double the emirate’s economy in the next decade and establish Dubai as a leading global hub for innovation and technology.
