Tabby, the leading shopping and financial services application in the Middle East and North Africa (MENA), has unveiled its latest innovation, Tabby+, a monthly subscription service now available in the United Arab Emirates (UAE). Tabby+ elevates the shopping experience by allowing users to utilize the Pay in 4 option for virtually any purchase, ranging from groceries and utilities to fuel and food delivery services, wherever VISA is accepted.
The service transforms the Tabby Card into an everyday spending tool, giving customers the flexibility to manage their finances without the burden of high-interest rates typically associated with credit cards. Unlike traditional credit options that can carry APRs between 30% to 40%, Tabby+ offers a more equitable solution with a transparent monthly fee of AED 49, and the first month free as a trial.
Tabby Card users have the option to continue enjoying fee-free transactions within Tabby’s partner network for in-store purchases if they decide not to subscribe to Tabby+. The Tabby Card distinguishes itself by splitting daily purchases into four monthly payments without accruing interest, thereby enabling consumers to keep a clear and manageable record of their expenses through the app. The Tabby app facilitates early payments or automatic deductions on due dates, along with real-time transaction notifications and payment reminders.
Subscribers of Tabby+ will also benefit from 1% cashback on all purchases made with the Tabby Card, adding value to every transaction. In addition, Tabby+ members receive around-the-clock priority support for an enhanced customer service experience.
Hosam Arab, CEO and Co-Founder of Tabby, expressed that the launch of Tabby+ represents a significant milestone towards achieving the company’s vision of providing flexible, barrier-free, and interest-free payment solutions. Arab is also scheduled to appear at the Web Summit Qatar, where he will share insights into creating the Gulf’s first fintech unicorn and discuss the challenges of scaling in 2024.
With over 600,000 Tabby Cards issued in the UAE, the introduction of Tabby+ marks a continuation of Tabby’s growth and leadership in the shopping and financial services sector in the region. This initiative follows the release of the largest Middle East Shopping Survey, offering valuable insights into e-commerce shopping preferences and trends.